DigiSkill: Creating Impactful Content and Understanding Digital Marketing
We all create and consume content every day. But why do we sometimes stop, read, watch, or click, while other content disappears without a second thought?
Join us for our next DigiSkill online dialogue, “Creating Impactful Content and Understanding Digital Marketing”, supported by the Erasmus+ programme, where we will explore what makes digital content stand out and how digital marketing can help turn an idea into something people actually notice.
Rather than looking at marketing only from a theoretical perspective, we will talk about real experience, practical lessons, and what it takes to build visibility around your work or business. We will discuss social media, finding the right audience, building relationships, communicating your ideas, and creating content that feels authentic rather than simply “selling” something.
📅 September 22, 2026
🕐 13:00 CET
💻 Zoom – the link will be shared prior to the event
⏱️ Approximately 1.5 hours | English
🎤 Meet our speaker: Hana Váchová Kočková – Entrepreneur & Founder of Doučíme-Naučíme.cz
Hana founded her educational agency Doučíme-Naučíme.cz shortly after graduating from university and chose entrepreneurship as her own professional path.
What started as a new business quickly grew into a network of more than 500 tutors across the Czech Republic. Along the way, Hana has learned how important communication, professional relationships, networking, and visibility are when building something of your own.
Today, she runs her business while also making room for family, personal life, and travelling. Her story offers a down-to-earth look at what it really means to build a business, connect with people, and make your ideas visible in the digital world.
🌐 Who should join?
If you are a young adult aged 18–30 and are curious about social media, content creation, marketing, entrepreneurship, or building your own project, this conversation is for you.
You don’t need to have a business or be a marketing professional. Come with your questions, ideas, and experiences, and let’s talk about how to create content people actually want to engage with.
We look forward to seeing you!